Weihai Lingang Taxation: Tax Benefits "Start Writing" to Assist in Writing "Old Brand" and Outline "New Road"

Reporter Li Mengfei, Correspondent Xu Xiaomeng
A pencil needs to go through so many processes? It's really not easy! Recently, in the core making workshop of Weihai Jinma Pen Industry Company, a research tour group consisting of more than 30 primary school students from Caomiaozi Elementary School in Weihai City is following the pace of the interpreter to explore the birth process of a pencil.
Weihai Jinma Pen Industry Co., Ltd. was founded in 1967, formerly known as Weihai Pencil Factory. With a production and development history of over 60 years, it has become a large-scale enterprise in China that specializes in the production of writing pencils, painting colored pencils, and makeup pencils, integrating research and development, production, and sales. Its products are sold to more than 100 countries and regions, and it enjoys a high reputation both domestically and internationally.
This is the old machine that was used when the factory was built, and we have been keeping it. It can be considered a 'original intention', "Sun Hui, the director of the office of Jinma Pen Industry, sighed as she visited several rusty old machines in the exhibition workshop.
Time flies, and these already mottled instruments and equipment have become the best annotations of that period of history. 60 years have passed in a flash, and the Golden Horse Pen Industry still stands tall, but it also faces the common problem of all old and new enterprises. How to find its own direction in the wave of new and old kinetic energy conversion.

In recent years, influenced by many external factors, the pen industry has experienced ups and downs, "said Yuan Yongbo, the financial manager of Jinma Pen Industry, The export situation in recent years can be said to be approaching the 'bottom', leading to the company's foreign trade orders shrinking again and again. At the same time, domestic brands such as Pencil Mark, Chenguang, and Zhonghua have strong effects and high market share. It is difficult for us to fully open up the domestic market in a short period of time, and the cash flow of the enterprise is becoming 'tight'

In order to accelerate the return of funds from foreign trade enterprises, the Weihai Lingang District Taxation Bureau further optimized the acceptance, review, and approval of tax refund business. The average time for handling normal export tax refunds (exemptions) for Class I and Class II export enterprises was compressed to 3 working days, and export tax refunds were promptly processed for relevant pen making enterprises. At the same time, a series of special lectures on foreign tax policies are often held to help pen making enterprises understand the latest foreign trade trends, and to bridge the way for enterprises to participate in important exhibitions, guiding pen making enterprises to expand their overseas "circle of friends" and better "go global".
With the support of tax preferential policies and other measures, Jinma Pen Industry has successfully "turned danger into opportunity" and achieved a prosperous production and sales. In 2022, Jinma Pen Industry achieved sales revenue of over 16 million yuan, a year-on-year increase of 39.17%; We achieved over 14 million yuan in foreign trade exports, a year-on-year increase of 62.5%. The accelerated processing by the tax department has accelerated the company's capital outflow, effectively alleviated our financial pressure, and strengthened our confidence in development, "said Yuan Yongbo.
In addition to the effective support of "tax power", enterprises themselves are also seeking a breakthrough path in the trend of transforming new and old driving forces, among which "opening doors and providing reception" is an important part. In order to help more people understand and understand pencils, Jinma Pen Industry has been open to primary school students and parents from all over the province in the past two years, and has received 10000 visitors. This is an important step in our cultural brand strategy. Opening the factory gate, welcoming tourists to visit the factory, and letting them understand the pencil making process not only broadens our horizons, but also greatly enhances the company's brand influence, "said Sun Hui.

From Qilu Evening News website